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Explore MBAs in digital marketing

An MBA in digital marketing can elevate your strategic marketing skills and help you increase your earning potential. Learn more about this lucrative degree.

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Why earn an MBA in digital marketing online?

Learn to lead

Develop an inclusive and influential leadership strategy so your team can do their best work.

Connect with customers

Learn the best ways to reach and appeal to your target audience in a competitive digital landscape.

Advance your career — on your schedule

Earn your MBA while maintaining personal and professional commitments.


If you're in the corporate world, you may already know that earning a master of business administration (MBA) can help you develop advanced management and business communications skills. But did you know that you can tailor an MBA program to your professional interests? Earning an MBA in digital marketing allows you to master foundational business skills through the lens of digital marketing.

Learn more about digital marketing MBAs in our guide.

See all MBA programs that teach about digital marketing

Prestigious
An immersive cohort-based learning experience that is designed to optimize learning outcomes and ensure global networking opportunities.
Flexible
Choose your path with a range of completion options and class times.
Equivalent to on-campus
Earn the same degree and complete the same curriculum as on-campus students.

What can you do with an MBA in digital marketing?

While many graduates become marketing managers or business executives, earning an MBA in digital marketing can prepare you for diverse roles across various industries. Here are some potential career paths to pursue:

Marketing manager

Marketing managers develop strategic initiatives to help a company increase its sales, engagement, and/or brand awareness. These leaders work cross-functionally with product teams, account managers, art directors, designers, and writers to create campaign materials. Some marketing managers have a bachelor's degree, but many have an MBA or a master's in marketing.

  • Bureau of Labor Statistics (BLS) median annual salary (2023): $157,620
  • BLS projected job growth (2023-33): 8%, faster than the average for all occupations

Chief executive

Chief executives monitor and lead efforts within an organization. They may develop organizational goals, create policies, or oversee budgets. These analytical decision-makers must approve or negotiate contracts, partnerships, and company-wide decisions. There are many types of executives, including chief marketing officers, chief executive officers, and chief operations officers.

  • BLS median annual salary (2023): $206,680
  • BLS projected job growth (2023-33): 5%, faster than the average for all occupations

Market research analyst

Market research analysts investigate market trends, consumer preferences, and other factors that influence a company's products or services. These professionals help companies make informed decisions about products, pricing, and marketing strategy.

  • BLS median annual salary (2023): $74,680
  • BLS projected job growth (2023-33): 8%, faster than the average for all occupations

What should you expect from an online MBA in digital marketing?

Curriculum

Online MBA programs vary widely, but most offer a core curriculum with various electives or concentration areas. An online MBA in digital marketing program covers core business administration concepts such as leadership, management philosophy, corporate strategy, and technological innovations. Then, learners can enroll in elective courses featuring topics such as consumer insights, marketing strategy, digital marketing tools, and marketing management.

Each program offers a different array of concentrations and electives. Before applying to an online MBA program, ensure it offers a concentration in digital marketing.

Timeline

The time it takes to earn an MBA in digital marketing depends on several factors, including your program's credit requirements and whether you enroll in a full- or part-time program. However, many programs can be completed within 16-36 months.

Admissions for online MBA in digital marketing programs

Each online MBA program has its own set of admissions requirements. Most programs require you to submit the following materials:

  • Transcripts
  • Letters of recommendation
  • Your résumé
  • A personal statement or essay
  • An application fee

Some programs may require GMAT/GRE scores, TOEFL scores, and/or a video interview. Check with your school for their exact admissions requirements.

Frequently asked questions