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Accelerate your Master's Degree

MicroMasters® Program in
Product Marketing Strategy
IIMBx

What you will learn

  • Understand the role and importance of product marketing in the overall marketing mix.
  • Learn how to conduct comprehensive market research to identify customer needs, preferences, and trends.
  • Develop strategies to effectively position products in the market and differentiate them from competitors.
  • Explore pricing strategies that align with product value, target market, and business objectives.
  • Learn how to create compelling product messaging and develop effective promotional tactics.
Expert instruction
3 graduate-level courses
Self-paced
Progress at your own speed
5 months
2 - 4 hours per week
Discounted price: $439.20
Pre-discounted price: $488USD
For the full program experience

Courses in this program

  1. IIMBx's Product Marketing Strategy MicroMasters® Program

Meet your instructors
from Indian Institute of Management Bangalore (IIMBx)

Ashis Mishra
Assistant Professor, Marketing
IIM Bangalore
Ganesh N Prabhu
Professor, Strategy
Indian Institute of Management Bangalore
S Ramesh Kumar
Professor
Indian Institute of Management

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