edX Online

About the programme

  • Study part time:

    advance your career while balancing your personal and professional commitments

  • Excel with or without prior experience:

    enhance your career whether you have a marketing background or not

  • Gain in-demand insights:

    explore topical subjects like sustainability, inclusivity and applying AI to marketing strategy

Curriculum

The online MSc Marketing conversion programme is designed to upskill learners with a strong foundational knowledge of marketing functions that will enhance your marketing career, no matter your subject background. In addition to covering marketing foundations, the programme curriculum develops an understanding of how to apply them to effective marketing strategy – exploring topics such as strategic planning, consumer and business buyer behaviour and integrated communications. 

As you progress through the programme, you’ll:

  • Cultivate digital and AI literacy:

    use no-code tools to interpret data and shape brand strategies with confidence 

  • Conduct independent research:

    integrate theory with practice in an applied marketing research project that explores real-life solutions to marketing challenges 

  • Develop highly transferable skills:

    cultivate effective leadership, self-management and professional communication skills in driving strategic brand initiatives

  • Enhance your marketing expertise:

    develop a deep knowledge of core marketing and branding principles across diverse business contexts

Ready to advance your career?

About Lancaster University Management School (LUMS)

Lancaster University Management School is a highly ranked business school where leading research is applied to the real world and graduates are effectively equipped with the relevant and desirable skills that contemporary employers seek. 

LUMS is just one of a handful of triple crown business schools that are accredited by the most influential business school accreditation bodies, AACSB, EQUIS and AMBA. The School’s master’s programmes deliver a powerful balance of contemporary theory and insightful lessons from real-world scenarios to deepen your knowledge and enrich your understanding.