Learn retail management with online courses and programs
What is retail management?
Retail management refers to the process of overseeing and managing the operations of a retail business or store. It encompasses a wide range of activities and responsibilities to ensure the store or retail establishment operates smoothly. The goal of retail management is to create a positive shopping experience for customers while maximizing profitability.
Successful retail management requires a combination of leadership, organizational skills, customer focus, and business acumen. Retail managers often work in various types of retail environments, including brick-and-mortar stores, online retail, and multichannel retail operations, where products are offered through various platforms. Retail managers are business experts: they analyze customer trends, supply chain fundamentals, and operations management to better understand why customers are satisfied or dissatisfied. They use this information to make decisions about retail strategy to help ensure better sales and greater customer satisfaction.
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Retail management course curriculum
Retail management is a multidisciplinary field that covers a wide range of subjects and topics related to the operation and management of retail businesses. Understanding the retail industry involves managing the supply chain, using human resources to drive sales, and knowing the underlying causes of both profit and loss. Retail management courses can also cover subjects such as strategy and management, as well as communications, marketing, and accounting. Other topics you may encounter in a retail management class include buyer behavior and analyses and customer relationship management.
Start building the knowledge you need to work in the retail field with online learning opportunities made available through edX. From accelerated boot camps to comprehensive programs that allow you to earn a bachelor’s degree or (for more advanced learners) a master’s program, there are many different learning formats available to fit your needs. Busy professionals can even take advantage of executive education courses. Find the right course for you.
Explore retail management jobs
The field of retail management offers a variety of career opportunities. Potential professional roles for those interested in this field include:
Store manager: Oversees the day-to-day operations of a retail store. They manage staff, handle customer service issues, set sales targets, and ensure the store meets its financial goals.
District and regional manager: Oversees multiple stores to ensure each one meets its performance targets and adheres to company policies and standards.
Loss-prevention manager: Focuses on preventing theft and other forms of loss within a retail store. They develop and implement security measures, train staff in loss prevention techniques, and investigate theft and fraud incidents.
Inventory manager: Maintains proper stock levels, orders inventory, and manages the supply chain.
Buying and merchandise manager: Selects and purchases the products that a store will sell. They analyze market trends, negotiate with suppliers, and make decisions about pricing and product assortment.
E-commerce manager: Oversees the operation of an online store, manages digital marketing efforts, and works to improve the online customer experience.
Customer experience manager: Enhances the overall shopping experience for customers. They may gather feedback, implement improvements, and train staff.
Are you ready to build a career in retail management? Start learning the skills you need to succeed with online courses offered through edX.