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Develop a digital marketing strategy to enhance audience engagement and achieve business objectives.
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This course is best suited to marketing professionals, whether already in the field or trying to get started, and business owners aiming to enhance their brand's online presence and engage with their target audience. It provides a strong introduction to digital marketing, making it a great learning opportunity for up-and-coming marketers. The online learning experience is personalized to each student's needs, and a support team is available around the clock to help. No prerequisites are required to enroll in this course.
Learn how to support and manage your brand’s digital marketing goals as you work through the weekly modules of this online short course.
Orientation module: Welcome to your Online Campus
Module 1: An overview of digital marketing
Module 2: Website design and analytics
Module 3: Search engine optimization
Module 4: Online copywriting
Module 5: Online advertising and email marketing
Module 6: Social media marketing
Learn to develop a digital marketing plan that will help you reach your organization’s goals and earn an official certificate of completion from the University of Cape Town.
Assessment is continuous and based on a series of practical assignments completed online. In order to be issued with a digital certificate, you’ll need to meet the requirements outlined in the course handbook. The handbook will be made available to you as soon as you begin the course.
The share of marketers who don’t have a marketing strategy because they don’t know where to start.
Smart Insights (2024)
The percentage of markers that will increase their investment in the next year if they make use of TikTok as a marketing platform.
HubSpot (2024)
GetSmarter, an edX partner, delivers career-relevant, fully supported, and expert-led online courses from the world's leading universities and institutions. As an online learning expert with over 15 years' experience, GetSmarter leverages long-standing expertise in market research, data analysis, and business insights to ensure that you gain the skills critical to career growth.