• Develop a holistic view of the various knowledge and theories of ICT and innovation management applicable to the hospitality and tourism industry
• Appraise, analyze and evaluate the general impact and applications of ICTs on various sectors in the hospitality and tourism industry
• Critically assess the relationship between the hospitality and tourism industry and its technological macro-environment
• Identify and provide leadership at work in relation to information, technology and innovation management
• Evaluate and implement appropriate ICT and innovation management theories to support hospitality and tourism organizations in enhancing their business
• Communicate and react proactively to industry stakeholders including staff, travelers, government and commercial organizations in the area of ICTs and innovation
• Understand the application of big data analytics for better decision-making in the context of hospitality and tourism industry.

Week 1: An Introduction to IT in Hospitality & Tourism Industry

Develop a holistic view of the impact of ICT in the hospitality and tourism industry.

Week 2: Information Technology Adoption and Dynamic Impact on Hospitality & Tourism Organizations

Introduce the theoretical perspectives on technology adoption and innovation diffusion.

Week 3: Value Creation Through IT and Innovation

Discuss the IT-based value creation in hospitality and tourism organizations.

Week 4: Innovation Strategy Through Mobile Technology and Social Media in Hospitality & Tourism Industry

Illustrate the principles and concepts in embracing mobile technology and social media in the context of innovation adoption and application.

Week 5: Digital Marketing in Tourism & Hospitality

Understand the concept of Marketing 4.0 in the digital economy and why digital marketing is becoming so different from traditional marketing.

Week 6: Policy Implications of Big Data Analytics in Tourism and Hospitality Research

Introduce the concept of data-based decision making and the principles and tools for business analytics.

Discuss data sources and big data applications for decisions in hospitality & tourism organizations.

Week 7: Future Trends and Issues: Web 3.0, Blockchain, & Metaverse

Discuss the concept, development, and the application of Web 3.0, Blockchain and Metaverse in hospitality, tourism, and MICE industry.

Week 8: Digital Transformation in Tourism & Hospitality Organizations

Introduce digital transformation in tourism and hospitality organizations.