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DavidsonX, GalileoX: AI Technology for Marketing Optimization

Unlock the potential of AI in marketing by mastering advanced techniques such as predictive analytics, real-time optimization, NLP, email personalization, and social media strategy for impactful marketing.

3 semanas
3–5 horas por semana
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Comienza el 16 sept
Termina el 15 dic
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AI Technology for Marketing Optimization

Sobre este curso

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In this course on AI technologies for digital marketing, learners will explore the fundamental principles and applications of predictive analytics, real-time optimization, natural language processing (NLP), and neural networks. Learners will understand the technologies that allow them to make informed decisions, optimize marketing campaigns dynamically, personalize customer interactions, and perform segmentation in digital marketing.

From market research to copywriting, email personalization, and social media scheduling, learners will explore cutting-edge methods powered by AI. The course emphasizes strategic selection and integration of AI tools to maximize impact in digital marketing. By this course's end, participants will be equipped to implement innovative AI-driven solutions across marketing functions, driving superior customer engagement and conversion rates.

Whether you're a seasoned marketer or new to the field, this course provides valuable insights and practical techniques to succeed in today's competitive landscape. Join us and unlock the full potential of AI for driving impactful marketing campaigns and achieving superior business outcomes.

De un vistazo

  • Institutions DavidsonXGalileoX
  • Subject Negocios y administración
  • Level Introductory
  • Prerequisites

    This course is designed for marketing professionals, entrepreneurs, business owners, and anyone interested in unlocking the potential of artificial intelligence to enhance their digital marketing efforts.

  • Associated programs
  • Language English
  • Video Transcript English
  • Associated skillsSocial Media Strategy, Artificial Intelligence, Marketing, Digital Marketing, Innovation, Market Research, Natural Language Processing, Artificial Neural Networks, Social Media, Predictive Analytics, Scheduling, Copywriting, Marketing Optimization, Customer Engagement

Lo que aprenderás

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  • Comprehend the role of AI technologies in digital marketing
  • Understand advanced data analysis techniques for marketing optimization
  • Evaluate the impact of AI technologies on marketing performance
  • Understand the various AI technologies available for digital marketing and their applications.
  • Master the use of AI-powered tools for generating compelling and persuasive copy for various marketing channels.
  • Explore emerging AI technologies and tools for social media monitoring, sentiment analysis, and competitor analysis.
  • Explore innovative tools for enhancing social media strategy.
  • Leverage AI for personalized marketing communications and customer segmentation.

Plan de estudios

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Module 1: Technology Behind the Tools

  • Predictive Analytics in Marketing
  • Real-Time Marketing Optimization
  • Enhancing Marketing Communications with NLP
  • AI and Neural Networks

Module 2: Enhancing AI-Driven Marketing: Market Research, Copywriting, Email personalization and Social media scheduling

  • Strategic AI Integration: From Selection to Impact in Digital Marketing
  • The Power of AI for Advanced Customer Segmentation
  • Copywriting Enhanced by AI
  • Email Personalization with AI
  • Social Media Scheduling and Strategy Optimization
  • Innovative Tools for Social Media Strategy

Este curso es parte del programa AI for Marketing Professional Certificate

Más información 
Instrucción por expertos
3 cursos de capacitación
A tu ritmo
Avanza a tu ritmo
2 meses
3 - 5 horas semanales

Formas de realizar este curso

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Verified Track

Audit Track

Costo

49 US$

Free

Acceso a los materiales del curso

Ilimitado

Limitado

Caduca el 7 oct

World class institutions and universities

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