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DavidsonX, GalileoX: AI for Marketing Strategy and Creativity

This course isn’t just theory; it’s your passport to practical mastery. Explore AI’s impact on marketing strategy, customer insights, automation, creativity, and social media. Ideal for professionals seeking in-demand skills

3 semanas
3–5 horas por semana
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Gratis
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Comienza el 17 oct
Termina el 15 dic
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AI for Marketing Strategy and Creativity

Sobre este curso

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Explore the applications of AI in digital marketing through this hands-on course. From leveraging AI for competitive analysis and customer segmentation to implementing AI-driven campaign automation tools across the consumer journey, learn how to craft effective marketing strategies, personalize content, optimize performance, and drive better results in today’s dynamic digital landscape.

This course empowers professionals with the necessary tools to thrive in today’s competitive market. It explores the magic of AI-powered creativity, transforming design, video, music, and optimizing landing pages using text-to-conversion strategies, thereby boosting engagement and conversion rates. Whether you’re a marketer, strategist, or creative professional, proficiency in AI gives you a competitive edge in today’s job market.

De un vistazo

  • Institutions DavidsonXGalileoX
  • Subject Negocios y administración
  • Level Introductory
  • Prerequisites

    This course is designed for marketing professionals, entrepreneurs, business owners, and anyone interested in unlocking the potential of Artificial Intelligence to enhance their digital marketing efforts.

  • Language English
  • Video Transcript English
  • Associated programs
  • Associated skillsMarketing Strategies, Boosting, Market Segmentation, Landing Page Optimization, Social Media, Digital Marketing, Artificial Intelligence, Automation, Creativity, Competitive Analysis

Lo que aprenderás

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  • Understand how to utilize AI to facilitate competitive analysis and craft effective marketing strategies.
  • Examine the application of AI techniques such as customer segmentation, sentiment analysis, and predictive analytics in understanding customer behaviors, preferences, and sentiments
  • Gain practical skills in implementing AI-driven marketing automation tools and platforms across various stages of the consumer journey.
  • Craft compelling social media posts using AI.
  • Optimize content, hashtags, and engagement strategies.
  • Learn text-to-conversion strategies.
  • Optimize landing pages, create persuasive copy, and boost conversion rates.

Plan de estudios

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Module 1: Strategy, Insights and Application

  • Leveraging AI for Marketing Strategy Development
  • AI in Customer Insights and Segmentation
  • Marketing and Campaign Automation Along the Consumer Journey
  • Implementing Campaign Automation: A Marketer’s Guide

Module 2: AI-Powered Creativity: Transforming Design, Video, Music, and more

  • Social Media Magic: Crafting Posts with AI
  • From Words to Motion: Creating Videos with AI
  • Visual Wonders: Generating Images from Text
  • Sounds of the Future: AI-Driven Audio Creation
  • Landing Page Genius: Text-to-Conversion Strategies

Este curso es parte del programa AI for Marketing Professional Certificate

Más información 
Instrucción por expertos
3 cursos de capacitación
A tu ritmo
Avanza a tu ritmo
2 meses
3 - 5 horas semanales

Formas de realizar este curso

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Verified Track

Audit Track

Costo

49 US$

Free

Acceso a los materiales del curso

Ilimitado

Limitado

Caduca el 7 nov

World class institutions and universities

Asistencia de edX

Certificado para compartir al finalizar

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