The transformative power of data and analytics has never been more important than it is today. Companies increasingly need to deliver insights on customer experience and business trends to remain competitive in the market.

The Business Analytics online short course from the University of Cape Town (UCT) aims to equip you with advanced data analysis techniques to support business decision making and critical thinking in times of ambiguity and uncertainty.

This course focuses on practical business application by showing you how to harness data visualization and storytelling to interpret number sets, identify patterns, and uncover business trends critical to driving growth in your organization.

By practically engaging with various analytical tools (such as SQL and Tableau, as well as Python on an introductory level), this course will empower you to tap into the power of business intelligence to transform your data and deliver actionable insights.

As this is an advanced course, it’s ideal for practicing analysts who want to update their knowledge, grow their careers, and improve their ability to impact business decisions with data insights. It’s also designed for those who aspire to become data scientists and for managers and senior decision makers who want to learn how to leverage data to make informed choices and add more value to their organizations. While there are no prerequisites for this course, it’s recommended that learners have a basic understanding of statistics and analytics before registering. Notably, students will engage with and run code via an IDE notebook but won’t have to write code themselves.