Ir al contenido principalSkip to Xpert Chatbot

BerkleeX: Introduction to the Music Business

4.6 stars
21 ratings

Learn the latest about the rapidly changing music industry from recording, publishing, and distribution to legal issues confronting music commerce.

6 semanas
2–4 horas por semana
A tu ritmo
Avanza a tu ritmo
Gratis
Verificación opcional disponible

Elige tu sesión:

¡Ya se inscribieron 59,211! Una vez finalizada la sesión del curso, será archivadoAbre en una pestaña nueva.
Comienza el 22 nov
Inscríbete ahora
Comienza el 1 ene 2025
Inscríbete ahora
Introduction to the Music Business

Sobre este curso

Omitir Sobre este curso

Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically. As demand grows and Internet piracy wanes, ad-supported and subscription models will generate unprecedented revenues that will surpass even the best of past earnings. And, many astute “music industry-watchers” predict a steep rise in business activity and trade earnings by the end of the decade.

Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business. This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future.

Premios

edX Prize 2017 Winner

De un vistazo

Lo que aprenderás

Omitir Lo que aprenderás
  • The history of the recording industry
  • Today's music business structure
  • How to read and understand recording contactracts
  • How toprotect artisitic work with copyright
  • The various roles in the industry, including managers, agents, and attorneys
  • How to build a musical brand
  • How to plan and organize live performances

Plan de estudios

Omitir Plan de estudios

Lesson 1: Overview of the Music Industry

  • Overview
  • Music Industry History: 1900-1950
  • Music Industry History: 1950-2000
  • Music Industry History: Napster and Beyond
  • Today’s Music Business Structure
  • Quiz
  • Recap

Lesson 2: Recording Agreements

  • Overview
  • Importance of Recording Agreements
  • Contract Provisions
  • Royalties
  • Advances
  • 360 Deals
  • Discussion: 360 Degree Deals
  • Quiz
  • Recap

Lesson 3: Copyright Basics

  • Overview
  • History of Copyright
  • The Importance of Copyright
  • Registration
  • The Bundle of Rights
  • Infringement
  • Fair Use
  • Discussion: Future of the Bundle of Rights
  • Quiz
  • Recap

Lesson 4: Managers, Agents, and Attorneys

  • Overview
  • Types of Managers
  • Commissions
  • Agents
  • Attorneys
  • Term
  • Fiduciary Relationship
  • Business and Road Managers
  • Regulation of Managers
  • Agents
  • Discussion: Role of the Personal Manager
  • Quiz
  • Recap

Lesson 5: Band and Brand Organization and Protection

  • Overview
  • Sole Proprietorship
  • General Partnership
  • Corporation
  • LLC
  • Trademark
  • Band Names
  • Discussion: Which type of Entity?
  • Quiz
  • Recap

Lesson 6: The Live Performance Market

  • Overview
  • It Factor
  • Fan Engaging Show
  • Promotions: Social Media
  • Live Performance Agreement
  • Entourage
  • Local Personnel
  • The Future of Live Music
  • Discussion: Keeping Informed and Getting Active
  • Quiz
  • Recap
  • Course Wrap Up

Este curso es parte del programa Music Business: Industry Essentials XSeries

Más información 
Instrucción por expertos
4 cursos de alta calidad
A tu ritmo
Avanza a tu ritmo
4 meses
3 - 5 horas semanales

Formas de realizar este curso

Elige tu camino al inscribirte.

Verified Track

Audit Track

Costo

59 US$

Free

Acceso a los materiales del curso

Ilimitado

Limitado

Caduca el 3 ene 2025

World class institutions and universities

Asistencia de edX

Certificado para compartir al finalizar

Tareas con calificación y exámenes

Visita la sección de Preguntas frecuentesen una pestaña nueva con preguntas frecuentes sobre estas modalidades.

¿Te interesa este curso para tu negocio o equipo?

Capacita a tus empleados en los temas más solicitados con edX para Negocios.