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BUx: Digital Transformation Strategy

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Strategies for driving business success in the new digital economy.

8 semanas
4–6 horas por semana
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Want to be the leader with the winning business strategy for the digital future?

Ambitious digital-driven startups are creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way―what are you and your company doing?

In this course, part of the Digital Leadership MicroMasters program, you will understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your business success along the way.

With current case studies and practical experience-based advice, learn how to rethink traditional business models from the outside in, assemble the right team for the journey ahead, and make bold strategic choices along the three phases of digital transformation.

Digital Implications of COVID - we piloted “Office Hours” in our prior run for Verified Learners. This is a closely curated faculty discussion board to capture real-time, global feedback. Learners appreciated relating the course content to today’s operating challenges.

We had an interesting response to questions including:

  • What are the operational and strategic implications of COVID?
  • What role does digital play if any in how management responds?
  • What have you learned in the process?

Look forward to engaging and learning from you as we all navigate these complex times.

Taught by a professor with expertise at the intersection of business and digital strategies, this course will equip managers to step up to play important roles during the digital transformation processes within companies. Chances are that the company where you work now is engaging in some digital transformation activities and this course will provide you with skills and perspectives to play pivotal roles and guide your company.

De un vistazo

  • Institution BUx
  • Subject Negocios y administración
  • Level Advanced
  • Prerequisites
    • Undergraduate business education
    • Exposure to business strategy concepts
  • Language English
  • Video Transcript English
  • Associated programs
  • Associated skillsLeadership, Business Modeling, Digital Transformation, Management, Business Strategies

Lo que aprenderás

Omitir Lo que aprenderás
  • Learn to navigate the world of digital ecosystems.
  • Understand the collision between traditional and digital business models and how to reinvent your business for future success.
  • Discover ways of competing and collaborating with other companies to create and capture value.
  • Realize how powerful machines can amplify your company's human talent.
  • Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future.

¿Quién puede hacer este curso?

Lamentablemente, las personas residentes en uno o más de los siguientes países o regiones no podrán registrarse para este curso: Irán, Cuba y la región de Crimea en Ucrania. Si bien edX consiguió licencias de la Oficina de Control de Activos Extranjeros de los EE. UU. (U.S. Office of Foreign Assets Control, OFAC) para ofrecer nuestros cursos a personas en estos países y regiones, las licencias que hemos recibido no son lo suficientemente amplias como para permitirnos dictar este curso en todas las ubicaciones. edX lamenta profundamente que las sanciones estadounidenses impidan que ofrezcamos todos nuestros cursos a cualquier persona, sin importar dónde viva.

Este curso es parte del programa Digital Transformation Leadership MicroMasters

Más información 
Instrucción por expertos
5 cursos de nivel universitario
9 meses
4 - 7 horas semanales

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