Translating your business strategy into a digital transformation

Lo que aprenderás

• Establish the customer journey and build a data-driven strategy for a marketing and sales funnel with verifiable results across multiple digital channels.
• Establish clear goals, principles, and priorities to create a roadmap that empowers your people to help lead change.
• Organize to deliver “at the speed of relevance” and with limited waste.
• Define a supply chain problem to be solved through a digital transformation and apply a unique digital transformation framework to find a resolution.
• Evaluate digital transformation outcomes and refine your business strategy.