Lo que aprenderás
- Digital Marketing, establish the customer journey and build a data-driven strategy to build your marketing and sales funnel with verifiable results across multiple digital channels.
- Digital Transformation Strategy, establish clear goals, principles, and projects priorities to create a roadmap that empowers your people to help lead change.
- Business Agility, organize to deliver “at the speed of relevance” and with limited waste.
- Growth Hacking, create cross-functional teams with digital marketing at its core to adapt your products and services to reach new and existing audiences in powerful new ways.
- Digital Transformation Envisioning, discover where you are and what you need to change to compete in a post-COVID economy.
Información general del programa
Capacitación de la mano de expertos
3 cursos de capacitación
A tu ritmo
Avanza a tu ritmo
4 meses
2 - 3 horas por semana
Precio con descuento: 672,30 US$
Precio original: 747 US$
Para obtener la experiencia completa del programa
Cursos en este programa
Certificación Profesional en Digital Transformation Playbook for Government de UMD y USMx
- Digital Transformation Strategy: Discovering and Reaching New Markets
- Digital Transformation Execution: Delivering Business Agility from Capabilities to DevOps
- Applying the Digital Playbook in Government: Industry-based Scenarios for Achieving Adoption and Growth in Government
- Perspectivas de empleo
Conoce a tus instructores de The University of Maryland, College Park (UMD), University System of Maryland (USMx)
John Johnson
Professional Programs Manager, Clark School of Engineering, University of Maryland
University of Maryland, College Park
Expertos de UMD, USMx comprometidos con el aprendizaje en línea
Inscríbete ahora
Precio con descuento: 672,30 US$
Precio original: 747 US$
3 cursos en 4 meses
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