Inform your business strategy with data-driven insights on the market, your competitors, and your customer

Lo que aprenderás

• Gather, interpret, and apply market and consumer data to your decision making, using a market research framework.
• Understand how to apply the tools and methodologies available to conduct market research.
• Conduct a competitor analysis and examine existing trends using tools like Porter’s Five Forces.
• Develop a unique, data-driven corporate identity to defend your market position, increase your market share, and set your business apart from competitors.