Implement sustainability best practices for major sport events

FIFA

I recommend the Sustainability & Major Sport Events courses for anyone involved in delivering a major sports event. Sustainability is a core success factor for any major event, and its implementation must be driven by individuals across a wide range of functions and organisations. Inspired by the FIFA World Cup Qatar 2022™ Sustainability Strategy, these courses provide an excellent introduction to the principles and implementation of sustainability within a major sports event, drawing heavily upon the experience and lessons learned of sustainability professionals working on the FIFA World Cup and other events.

We are proud to partner with Hamad Bin Khalifa University on this certificate programme to provide professionals worldwide with the knowledge and skills needed to create and host sustainable sports events. This programme leverages the expertise the Supreme Committee for Delivery & Legacy has developed by leading the planning and preparations for hosting the first FIFA World Cup™ in the Arab world. It will also benefit anyone working in the sports and events industry with a focus on sustainability. If this is an area in which you are already working or you are eager to enter, I encourage you to take this professional certificate to build your capacity and understanding, both to accelerate your personal development and to benefit sports fans all over the world.

Hosting successful large-scale events, whether in sports, business or entertainment, is a key driver of tourism growth, and QNTC is focused intently on developing the human capital that can support the continued and sustainable growth of our events industry. We would like to thank Hamad bin Khalifa University, FIFA, and the Supreme Committee for Delivery and Legacy for their development of these unique, excellent and accessible courses which will serve to grow a new generation of highly-qualified event management professionals with a unique vision for the future of the industry they work in. Whether you are based in Qatar or abroad, I encourage you to pursue this esteemed professional certificate and look forward to the program’s positive contribution coming to life in the form of an innovative, sustainable and robust sports tourism and events industry.

As the Education and Training arm of the Supreme Committee for Delivery & Legacy, Josoor Institute realized the huge potential in sharing, by mean of a Massive Open Online Course, the wealth of the Supreme Committee’s wealth of knowledge and expertise in Sustainability with a large audience; and in harnessing professional networks around Sustainability as the FIFA World Cup 2022™ draws nearer and best practices and innovation emerge. With that in mind, my colleagues and I had the opportunity to assemble subject matter experts, coordinate instructional design and other aspects of the production; and partner with HBKU because of their shared vision and their expertise in creating a robust online educational platform. About 900 people enrolled in the first edition of this MOOC, and for this new edition we hope to attract a larger and even more diverse audience, especially from the MENA region, which remains a priority area for us. At the same time, the link with FIFA World Cup™ clearly makes this MOOC appealing to a global audience.