What you will learn
- Establish the customer journey and build a data-driven strategy for a marketing and sales funnel with verifiable results across multiple digital channels.
- Establish clear goals, principles, and priorities to create a roadmap that empowers your people to help lead change.
- Organize to deliver “at the speed of relevance” and with limited waste.
- Define a supply chain problem to be solved through a digital transformation and apply a unique digital transformation framework to find a resolution.
- Evaluate digital transformation outcomes and refine your business strategy.
Program Overview
Expert instruction
3 skill-building courses
Self-paced
Progress at your own speed
4 months
2 - 3 hours per week
Discounted price: $672.30
Pre-discounted price: $747USD
For the full program experience
Courses in this program
UMD's Digital Transformation Playbook for Supply Chain Professional Certificate
- Digital Transformation Strategy: Discovering and Reaching New Markets
- Digital Transformation Execution: Delivering Business Agility from Capabilities to DevOps
- Mapping Digital Transformation in Supply Chain
- Job Outlook
Meet your instructors from The University of Maryland, College Park (UMD)
John Johnson
Professional Programs Manager, Clark School of Engineering, University of Maryland
University of Maryland, College Park
Experts from UMD committed to teaching online learning
Enrolling Now
Discounted price: $672.30
Pre-discounted price: $747USD
3 courses in 4 months
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