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Drive your career forward

University System of Maryland
The University of Maryland, College Park
Professional Certificate inDigital Transformation Playbook for Government
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What you will learn

  • Business Agility, organize to deliver “at the speed of relevance” and with limited waste.
  • Digital Marketing, establish the customer journey and build a data-driven strategy to build your marketing and sales funnel with verifiable results across multiple digital channels.
  • Digital Transformation Strategy, establish clear goals, principles, and projects priorities to create a roadmap that empowers your people to help lead change.
  • Digital Transformation Envisioning, discover where you are and what you need to change to compete in a post-COVID economy.
  • Growth Hacking, create cross-functional teams with digital marketing at its core to adapt your products and services to reach new and existing audiences in powerful new ways.

  • Expert instruction
    3 skill-building courses
  • Self-paced
    Progress at your own speed
  • 4 months
    2 - 3 hours per week
  • Discounted price:$672.30 Original price:$747.00 USD
    For the full program experience

Courses in this program

USMx and UMD's Digital Transformation Playbook for Government Professional Certificate

Meet your instructors
from University System of Maryland (USMx), The University of Maryland, College Park (UMD)

Dr. Il-Horn Hann
Dr. Il-Horn Hann

Professor of Information Systems

University of Maryland

John Johnson
John Johnson

Professional Programs Manager, Clark School of Engineering, University of Maryland

University of Maryland, College Park

Experts committed to teaching online learning

Enrolling Now

Discounted price:$672.30 Original price:$747.00 USD

3 courses in 4 months

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Whether you are looking to accelerate your career, earn a degree, or learn something for personal reasons, edX has the courses for you.

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