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Drive your career forward

The University of Maryland, College Park
University System of Maryland
Professional Certificate inDigital Transformation Playbook for Government
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What you will learn

  • Digital Marketing, establish the customer journey and build a data-driven strategy to build your marketing and sales funnel with verifiable results across multiple digital channels.
  • Digital Transformation Strategy, establish clear goals, principles, and projects priorities to create a roadmap that empowers your people to help lead change.
  • Business Agility, organize to deliver “at the speed of relevance” and with limited waste.
  • Growth Hacking, create cross-functional teams with digital marketing at its core to adapt your products and services to reach new and existing audiences in powerful new ways.
  • Digital Transformation Envisioning, discover where you are and what you need to change to compete in a post-COVID economy.

  • Expert instruction
    3 skill-building courses
  • Self-paced
    Progress at your own speed
  • 4 months
    2 - 3 hours per week
  • Discounted price:$672.30 Original price:$747.00 USD
    For the full program experience

Courses in this program

UMD and USMx's Digital Transformation Playbook for Government Professional Certificate

Meet your instructors
from The University of Maryland, College Park (UMD), University System of Maryland (USMx)

Dr. Il-Horn Hann
Dr. Il-Horn Hann

Professor of Information Systems

University of Maryland

John Johnson
John Johnson

Professional Programs Manager, Clark School of Engineering, University of Maryland

University of Maryland, College Park

Experts from The University of Maryland, College Park (UMD), University System of Maryland (USMx) committed to teaching online learning

Enrolling Now

Discounted price:$672.30 Original price:$747.00 USD

3 courses in 4 months

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Whether you are looking to accelerate your career, earn a degree, or learn something for personal reasons, edX has the courses for you.

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