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The University of Maryland, College Park
Professional Certificate inA New Map for Product Management: Navigating Global Markets in the Era of Climate Change and Demographic Collapse
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What you will learn

  • Understand the impact of globalization's forces (global middle class, climate change, demographic transitions, superpower competition across developing countries) on product management, identifying strategic opportunities and risks.
  • Across the product lifecycle, develop brand strategies that effectively respond to this evolving global landscape, enhancing customer analysis and the marketing of global products within integrated value chains and networks.
  • Design rulesets for accessing new global markets, incorporating ESG factors, operational concepts like composable enterprises and digitally enhanced directed autonomy (DEDA), and the principles of minority rules and network resilience.
  • Implement product designs that influence business models for creating attractive networks, considering ecosystems, APIs, and content tailored to different markets and partners.
  • Employ innovation strategies and visionary leadership to navigate changing power dynamics within global value chains while staying true to product vision and encouraging growth.

  • Expert instruction
    3 skill-building courses
  • 3 months
    2 - 3 hours per week
  • Discounted price:$672.30 Original price:$747.00 USD
    For the full program experience

Courses in this program

UMD's A New Map for Product Management: Navigating Global Markets in the Era of Climate Change and Demographic Collapse Professional Certificate

Meet your instructors
from The University of Maryland, College Park (UMD)

Thomas Barnett
Thomas Barnett

Instructor

The University of Maryland, College Park

John Johnson
John Johnson

Professional Programs Manager, Clark School of Engineering, University of Maryland

University of Maryland, College Park

Experts from The University of Maryland, College Park (UMD) committed to teaching online learning

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Discounted price:$672.30 Original price:$747.00 USD

3 courses in 3 months

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