Craft your marketing strategy for the digital age

What you will learn

• Understand the basic concepts of marketing.
• Identify the principles of marketing strategy.
• Describe the elements of marketing mix.
• Demonstrate an understanding of fundamentals of services marketing.
• Discuss the services marketing mix.
• Understand the importance of delivering service value.
• Understand the strategic and tactical nature of digital marketing.
• Describe the customer journey in the digital context.
• Measure to manage digital and social media campaigns.
• Understand frameworks to develop marketing plans, involving the marketing mix elements.
• Appreciate practical insights from industry experts.