Craft your marketing strategy for the digital age

Professional Certificate inDigital Marketing

What you will learn

Understand the basic concepts of marketing.
Identify the principles of marketing strategy.
Describe the elements of marketing mix.
Demonstrate an understanding of fundamentals of services marketing.
Discuss the services marketing mix.
Understand the importance of delivering service value.
Understand the strategic and tactical nature of digital marketing.
Describe the customer journey in the digital context.
Measure to manage digital and social media campaigns.
Understand frameworks to develop marketing plans, involving the marketing mix elements.
Appreciate practical insights from industry experts.

Expert instruction
3 skill-building courses
Self-paced
Progress at your own speed
4 months
3 - 4 hours per week
Discounted price:$510.30 Original price:$567.00 USD
For the full program experience

Assistant Professor, Marketing

IIM Bangalore

Chair - Executive Education Programs Chair - Initiatives on Consumer Insights Professor - Marketing

IIM Bangalore

Experts from Indian Institute of Management Bangalore (IIMBx) committed to teaching online learning

Discounted price:$510.30 Original price:$567.00 USD

3 courses in 4 months

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