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Transform your career in an industry that’s undergoing a rapid shift to incorporate new digital marketing technologies with traditional marketing principles. Pursue a wide variety of careers that leverage the best of traditional and digital marketing strategies, including copywriter, content manager, social media strategist, and digital marketing manager.
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Complete coursework on your terms and on your time.
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No test scores or application fees required.
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Start in the fall, spring, or summer.
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Graduate faster if you previously earned college credits. Maryville considers all transfer credits, even if you earned them years ago.
Engage in a curriculum that blends forward-thinking marketing courses with traditional business principles that help you learn how to plan, create, manage and analyze marketing programs.
Discuss your career goals and review projects with faculty members who are forward-thinking leaders in their respective organizations and industries.
Maryville University’s mission is to provide access and opportunity to those who are brave enough to make their dreams a reality. Since 1872, Maryville University has offered a high-quality, student-centered educational experience to its students, by providing personalized, comprehensive support; a practical, future-focused education; and accessible and experienced faculty.
Tuition and fees are subject to change, and may increase each academic year. Tuition does not include student fees, technology platform licensing, or support services. Learners are also responsible for travel and accommodation costs related to any in-person immersions or residentials, if applicable.
Technology and services powered by 2U, Inc., the parent company of edX.
Learn the fundamentals of traditional marketing principles and business practices through the lens of an ever-evolving digital marketing landscape that is transforming marketing as we know it. The Bachelor of Science in Marketing online degree incorporates the latest trends, technologies, and research in marketing to give you a strong foundation in the strategic, financial, and operational side of business.
Explore diverse topics such as digital and interactive marketing, consumer behavior, product development, business policies, managerial accounting, statistics, public relations strategy and execution, social media engagement, data analytics, basic user experience (UX) design, and more.
Learn to create a marketing plan and conduct research and analysis on the forces that shape market opportunities, preparing you for success in a wide range of marketing careers across all sectors — public, private, and nonprofit.
Develop the skills and knowledge you need in market research, digital marketing, search engine marketing (SEM), content strategy, social media, paid advertising, and data analytics to connect with prospects and convert them into paying customers across multiple platforms.
Maryville’s hassle-free online application process makes it easy for you to start learning. No application fees or SAT/ACT scores are required. With three start dates per year, you can align your educational journey with your schedule. Maryville considers all transfer credits, even if you earned them years ago.
Eligible applicants to the Bachelor of Science in Marketing online program must have earned a high school diploma or GED with a minimum cumulative grade point average (GPA) of 2.5 on a 4.0 scale. (Applicants with a GPA below 2.5 may be considered for provisional admission.)
You will need to submit the following materials to apply:
A simplified, no-cost online application
Official high school transcript (Maryville will request transcripts for you.)
English proficiency scores (International applicants may be required to submit scores that meet a certain threshold.)
Maryville’s Early Access program allows you to earn up to 12 credits toward your master’s degree as you complete the required coursework for your undergraduate degree. Once you’ve completed at least 90 credit hours or more of your bachelor’s degree (with a GPA of 3.25 or higher), you may be eligible to get a head start on your master’s degree. Graduate-level Early Access courses are billed at the undergraduate tuition rate — so you can save time and money. Contact an admissions advisor to learn more.