What can you do with a master's in marketing?
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For those who enjoy developing, testing, and fine-tuning content for specific audiences, a master's in marketing can be a potentially fulfilling way to advance your career. Whether you want to increase your earning potential, prepare for a doctoral program, or explore new job opportunities, learn how a master's in marketing can help you take the next step.
What jobs can you get with an online master's in marketing?
Do you want to learn about the trends, events, and behaviors that influence markets? Does “public relations expert" sound like a dream job? Maybe you simply want to learn how to better manage your marketing team. Explore some of the jobs an online master's in marketing program can prepare you for below, with salaries and job outlook data from the Bureau of Labor Statistics (BLS).
Market research analysts
Market research analysts study the consumer behaviors and market conditions that affect business outcomes. They help companies develop better products and services that address these factors. The research, social listening, and critical thinking skills taught in marketing master's programs can help prepare you for this role.
- Median annual salary (May 2023):$74,680
- Projected new job openings (2023–33): 74,900
- Required skills: Data collection, marketing analytics, data visualization, marketing strategy
Public relations specialists
Public relations (PR) specialists, who are sometimes called communication specialists, craft and maintain a favorable public image for organizations and individuals. These professionals write press releases, create social media content, pitch thought leadership pieces to media outlets, and help their clients communicate with the public. A master's in marketing program can equip you with the strategic thinking and persuasive skills needed to thrive in PR roles.
- Median annual salary (May 2023):$66,750
- Projected new job openings (2023–33): 19,200
- Required skills: Persuasive writing, business communications, strategic thinking, research
Advertising, promotions, and marketing managers
Advertising, promotions, and marketing managers lead their teams using their extensive knowledge of planning, creating, and measuring. These middle managers devise the strategy behind advertising and marketing campaigns, which involves collaborating with art directors, product teams, and other cross-functional business units. A master's in marketing program teaches the leadership, communication, and marketing strategy skills used in these roles.
- Median annual salary (May 2023):$156,580
- Projected new job openings (2023–33): 31,100
- Required skills:Management, marketing strategy, creative thinking, leadership
Qualify for doctoral programs in marketing and related fields
Earning your master's in marketing degree can also prepare you for a PhD in marketing or a related field, such as communications or advertising. A doctoral degree is the highest qualification you can earn in the marketing field. So if you aspire to be a marketing expert, this may be an option to pursue after earning your master's degree.
A doctoral degree can significantly increase your earning potential and potentially open doors to even more advanced career opportunities.
Increased earning potential compared to bachelor's degree holders
Whether you choose to pursue a master's in marketing or want to eventually earn a doctoral degree, you can expect your earning potential to increase. According to the BLS, in 2023, those who had a master's degree earned $244 more in median weekly earnings than those who had a bachelor's degree. Doctoral degree holders earned $616 more per week than bachelor's degree holders in that same time period.