Digital Marketing Professional Certificate | edX

Skip to main content Skip to Xpert Chatbot

Professional Certificate in

Digital Marketing

UMD and USMx

What you will learn

How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications.
How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and loyalty programming.
How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for better decision making.

Program Overview

Expert instruction

4 skill-building courses

Self-paced

Progress at your own speed

4 months

3 - 5 hours per week

$716.40

~~$796~~USD

For the full program experience

Courses in this program

UMD and USMx's Digital Marketing Professional Certificate
Fundamentals of Digital Marketing
Digital Marketing Analytics: Tools and Techniques
Online Advertising & Social Media
Digital Customer Analytics
Job Outlook

Meet your instructors
from The University of Maryland, College Park (UMD), University System of Maryland (USMx)

See instructor bios

Experts from UMD, USMx committed to teaching online learning

Enrolling Now

$716.40

~~$796~~USD

4 courses in 4 months

Pursue the Program

I would like to receive email from UMD, USMx and learn about other offerings related to Digital Marketing.

Also in Business & Management at edX

Propelling

Drive your career forward with university-backed credit programs and verified certificates

Convenient

Study and demonstrate knowledge on your schedule

Flexible

Try a course before you pay

Supportive

Learn with university partners and peers from around the world