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Drive your career forward

University System of Maryland
The University of Maryland, College Park
Professional Certificate inDigital Marketing
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What you will learn

  • How the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
  • How to harness the power of Customer Lifetime Value Concepts by applying it to firm value, selection of customers and loyalty programming.
  • How to develop Online Advertising Ecosystems complete with Social Media /Social Network and Media Big Data analysis for better decision making.
  • How to leverage SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications.

  • Expert instruction
    4 skill-building courses
  • Self-paced
    Progress at your own speed
  • 4 months
    3 - 5 hours per week
  • Discounted price:$716.40 Original price:$796.00 USD
    For the full program experience

Courses in this program

USMx and UMD's Digital Marketing Professional Certificate

Meet your instructors
from University System of Maryland (USMx), The University of Maryland, College Park (UMD)

P.K. Kannan
Lingling Zhang
Michael Trusov
Liye Ma
Wendy Moe
Lauren Rhue
Yogesh Joshi
Mary Beth Furst
P.K. Kannan
P.K. Kannan

Professor of Marketing, Dean’s Chair in Marketing Science, Assoc. Dean

University of Maryland

Lingling Zhang
Lingling Zhang

Assistant Professor of Marketing

University of Maryland

Michael Trusov
Michael Trusov

Professor & Academic Director, MS in Marketing Analytics Program

University of Maryland, College Park

Liye Ma
Liye Ma

Associate Professor

University of Maryland, College Park

Wendy Moe
Wendy Moe

Associate Dean of Master's Programs, Dean's Professor of Marketing and Co-Director of the Smith Analytics Consortium at Maryland Smith.

University of Maryland

Lauren Rhue
Lauren Rhue

Assistant Professor of Information Systems

University of Maryland, College Park

Yogesh Joshi
Yogesh Joshi

Associate Professor

University of Maryland, College Park

Mary Beth Furst
Mary Beth Furst

Associate Clinical Professor, Marketing

University of Maryland

Experts from University System of Maryland (USMx), The University of Maryland, College Park (UMD) committed to teaching online learning

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Discounted price:$716.40 Original price:$796.00 USD

4 courses in 4 months

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