What you will learn

Digital Marketing, establish the customer journey and build a data-driven strategy to build your marketing and sales funnel with verifiable results across multiple digital channels.
Digital Transformation Strategy, establish clear goals, principles, and projects priorities to create a roadmap that empowers your people to help lead change.
Business Agility, organize to deliver “at the speed of relevance” and with limited waste.
Growth Hacking, create cross-functional teams with digital marketing at its core to adapt your products and services to reach new and existing audiences in powerful new ways.
Digital Transformation Envisioning, discover where you are and what you need to change to compete in a post-COVID economy.

Program Overview

Expert instruction

3 skill-building courses

Self-paced

Progress at your own speed

4 months

2 - 3 hours per week

$672.30

~~$747~~USD

For the full program experience

Courses in this program

UMD and USMx's Digital Transformation Playbook for Government Professional Certificate
Digital Transformation Strategy: Discovering and Reaching New Markets
Digital Transformation Execution: Delivering Business Agility from Capabilities to DevOps
Applying the Digital Playbook in Government: Industry-based Scenarios for Achieving Adoption and Growth in Government
Job Outlook

Professor of Information Systems

University of Maryland

Professional Programs Manager, Clark School of Engineering, University of Maryland

University of Maryland, College Park

Experts from UMD, USMx committed to teaching online learning

$672.30

~~$747~~USD

3 courses in 4 months

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