Gain design knowledge to improve patient experience

Understanding people is one of the hardest and most rewarding challenges of an innovation team. It is easy to make assumptions about how others experience the world, which leads to poorly thought-out products and services. Customer and patient journey mappings of all the different stakeholders, including patients, medical staff, etc., play a crucial role in this and are an important part of the design toolbox. These visual maps capture activities and emotions of people in a particular context over time. This program can help learners see and understand their customers in new ways, and spot the insights that lead to people-centered solutions.