Learn how to apply marketing concepts to service experiences

Professional Certificate inServices Marketing Fundamentals

What you will learn

Understand marketing concepts in detail.
Explain the strategic and tactical aspects of marketing.
Comprehend the basics of services marketing mix.
Appreciate the intersection of Human Resources, Operations and Marketing in services.
Discuss service excellence & service quality.

Expert instruction
2 skill-building courses
Self-paced
Progress at your own speed
3 months
3 - 5 hours per week
Discounted price:$340.20 Original price:$378.00 USD
For the full program experience

Assistant Professor, Marketing

IIM Bangalore

Chair - Executive Education Programs Chair - Initiatives on Consumer Insights Professor - Marketing

IIM Bangalore

Experts from Indian Institute of Management Bangalore (IIMBx) committed to teaching online learning

Discounted price:$340.20 Original price:$378.00 USD

2 courses in 3 months

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