edX Online

Learn how to apply marketing concepts to service experiences

Indian Institute of Management Bangalore
Professional Certificate inServices Marketing Fundamentals
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What you will learn

  • Explain the strategic and tactical aspects of marketing.
  • Appreciate the intersection of Human Resources, Operations and Marketing in services.
  • Understand marketing concepts in detail.
  • Comprehend the basics of services marketing mix.
  • Discuss service excellence & service quality.

  • Expert instruction
    2 skill-building courses
  • Self-paced
    Progress at your own speed
  • 3 months
    3 - 5 hours per week
  • Discounted price:$340.20 Original price:$378.00 USD
    For the full program experience

Courses in this program

IIMBx's Services Marketing Fundamentals Professional Certificate

Meet your instructors
from Indian Institute of Management Bangalore (IIMBx)

Ashis Mishra
Ashis Mishra

Assistant Professor, Marketing

IIM Bangalore

Shainesh G
Shainesh G

Chair - Executive Education Programs Chair - Initiatives on Consumer Insights Professor - Marketing

IIM Bangalore

Experts from Indian Institute of Management Bangalore (IIMBx) committed to teaching online learning

Enrolling Now

Discounted price:$340.20 Original price:$378.00 USD

2 courses in 3 months

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