What you will learn
- How marketing creates value and can influence perceptions, purchasing and loyalty
- How successful brands are developed and sustained using segmentation, targeting and positioning for effective and profitable marketing
- Conduct a competitor audit and analysis
- Understand why digital marketing matters today and changes in the digital landscape
- Develop your own digital marketing strategy
Program Overview
Expert instruction
2 skill-building courses
Self-paced
Progress at your own speed
4 months
3 - 5 hours per week
Discounted price: $268.20
Pre-discounted price: $298USD
For the full program experience
Courses in this program
EdinburghX's Digital Marketing Fundamentals Professional Certificate
- Introduction to Marketing
- Digital Marketing Strategy
- Job Outlook
Meet your instructors from The University of Edinburgh (EdinburghX)
Experts from EdinburghX committed to teaching online learning
Enrolling Now
Discounted price: $268.20
Pre-discounted price: $298USD
2 courses in 4 months
Also in Business & Management at edX
Whether you are looking to accelerate your career, earn a degree, or learn something for personal reasons, edX has the courses for you.
Propelling
Drive your career forward with university-backed credit programs and verified certificatesConvenient
Study and demonstrate knowledge on your scheduleFlexible
Try a course before you paySupportive
Learn with university partners and peers from around the world