edX Online
Hero background image

Develop your own digital marketing strategy

The University of Edinburgh
Professional Certificate inDigital Marketing Fundamentals
I‘m interested

What you will learn

  • How successful brands are developed and sustained using segmentation, targeting and positioning for effective and profitable marketing
  • How marketing creates value and can influence perceptions, purchasing and loyalty
  • Understand why digital marketing matters today and changes in the digital landscape
  • Develop your own digital marketing strategy
  • Conduct a competitor audit and analysis

  • Expert instruction
    2 skill-building courses
  • Self-paced
    Progress at your own speed
  • 4 months
    3 - 5 hours per week
  • Discounted price:$268.20 Original price:$298.00 USD
    For the full program experience

Courses in this program

EdinburghX's Digital Marketing Fundamentals Professional Certificate

Meet your instructors
from The University of Edinburgh (EdinburghX)

Ewelina Lacka
Vrinda Narain
Malcolm Kirkup
Asanka de Silva
Ewelina Lacka
Ewelina Lacka

Lecturer in Digital Marketing and Analytics

The University of Edinburgh

Vrinda Narain
Vrinda Narain

Teaching Assistant

The University of Edinburgh

Malcolm Kirkup
Malcolm Kirkup

Dean and Pro Vice-Chancellor

Westminster Business School

Asanka de Silva
Asanka de Silva

Business School Associate

The University of Edinburgh

Experts from The University of Edinburgh (EdinburghX) committed to teaching online learning

Enrolling Now

Discounted price:$268.20 Original price:$298.00 USD

2 courses in 4 months

Whether you are looking to accelerate your career, earn a degree, or learn something for personal reasons, edX has the courses for you.

Propelling

Drive your career forward with university-backed credit programs and verified certificates

Convenient

Study and demonstrate knowledge on your schedule

Flexible

Try a course before you pay

Supportive

Learn with university partners and peers from around the world