Accelerate your Master's Degree

MicroMasters® Program inProduct Marketing Strategy

What you will learn

Learn how to conduct comprehensive market research to identify customer needs, preferences, and trends.
Explore pricing strategies that align with product value, target market, and business objectives.
Understand the role and importance of product marketing in the overall marketing mix.
Develop strategies to effectively position products in the market and differentiate them from competitors.
Learn how to create compelling product messaging and develop effective promotional tactics.

Expert instruction
3 graduate-level courses
Self-paced
Progress at your own speed
5 months
2 - 4 hours per week
Discounted price:$439.20 Original price:$488.00 USD
For the full program experience

Professor, Strategy

Indian Institute of Management Bangalore

Assistant Professor, Marketing

IIM Bangalore

Professor

Indian Institute of Management

Experts from Indian Institute of Management Bangalore (IIMBx) committed to teaching online learning

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