What you will learn
- The new Digital Transformation Leadership MicroMasters program can be found here: https://www.edx.org/micromasters/bux-digital-transformation-leadership
- Understand the principles and processes for developing product roadmaps
- Tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents
- Techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object oriented development, data and analytics based tools sets
- Techniques for planning, oversight and launch of products and software, including tracking and system level optimization of social media metrics
- Life cycle management of products and services including versioning and pricing
- Techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers)
- Understand the variations in the product management practices across different organizations and emergent digital markets
- Alternative ways to drive digital business innovation in your company
Courses in this program
BUx's Digital Product Management MicroMasters® Program
- Product Management with Lean, Agile and System Design Thinking
- Platform Strategy for Business
- Strategic Social Media Marketing
- Driving Digital Innovation through Experimentation
- Business Analytics for Data-Driven Decision Making
- Certificate & Credit Pathways
- Job Outlook
Meet your instructors from Boston University (BUx)
Experts from BUx committed to teaching online learning
Program endorsements
At Fidelity Investments, Digital Innovation is a core proficiency needed to continue to exceed our customers’ expectations. Our agile teams use a rapid iteration, hypothesis-based and customer informed process to constantly innovate and we are excited that Boston University is launching Digital Innovation MicroMasters programs, focused on leadership and product management themes, to help develop these types of skills.
Boston Globe Media
Digital transformation has fundamentally changed how media organizations operate. The Boston Globe recognizes the need to be forward-thinking and prepared to identify and capitalize on new opportunities and navigate the challenges of our industry. At the core of what we do is the powerful journalism across each of our brands – The Boston Globe, STAT and Boston.com. In order to support the incredible work coming out of our newsrooms, there is an increasing reliance on leveraging technology, business strategy, product innovation and leadership in our organization. The MicroMasters® program delivers the knowledge and skillsets that are must-haves for the Globe as we continue to transform the business, develop our talent and recruit new candidates.
FAQs
Will I earn a separate certificate for each course or just one for the entire MicroMasters program?
What other opportunities at Boston University Questrom School of Business do learners have upon completion of BUx MicroMasters courses?
Along with the requisite set of five MicroMasters courses in each Program, are there any other requirements in order to be eligible for the Questrom School of Business Master’s in Digital Innovation Degree?
Does completion of this MicroMasters program guarantee admission to the Questrom School of Business Master’s degree program?
What is considered a passing grade in the MicroMasters program courses?
How will having the MicroMasters program certificate change the admissions process for the master’s degree program at Questrom School of Business?
May I take one of the courses even though I have not taken its prerequisite?
Will I be able to get more than one MicroMasters program certificate?
Do I need to take these courses in a specific order?
Do I need to be a verified student to earn the MicroMasters program certificate?
Is there any way to reduce the time needed to take and pass the five online courses?
Which institution offers the verified certificate?
I'm a verified student who could not complete the course. Can I request a transfer of my verification status to a subsequent run of the course?
Who can take this program?
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