Skip to main contentSkip to Xpert Chatbot
  • Home
  • Masters
  • University of Birmingham Master of Science Strategic Marketing Practice online
UOB-MSM_about-page_partner-logo_footer_298x73.svg

University of Birmingham Master of Science Strategic Marketing Practice online

The world of marketing is constantly evolving and requires professionals who are equipped to think and act strategically and globally in order to keep pace. The University of Birmingham’s online MSc Strategic Marketing Practice combines marketing expertise with leadership and analytical skills to advance your career as an executive, consultant, entrepreneur, or specialist, anywhere in the world.

Request more info

About the programme

  • Learn to think strategically: Apply industry practices to identify market opportunities, develop effective marketing plans, and implement them with agility and adaptability.
  • Gain industry-relevant skills: Graduate prepared to pursue a range of marketing positions that include, marketing executive or CMO, marketing strategy consultant or analyst, interbrand marketer, and more.
  • Benefit from tailored support: Access 1-to-1 personalised support and career advice from the Careers Network and the Birmingham Business School (BBS) Careers team.

About the University of Birmingham

When you choose the University of Birmingham, you are choosing to study at an outstanding institution, renowned for changing lives and transforming society. At Birmingham, we encourage bold, independent thinking and offer a high-quality academic experience to stretch and challenge you. By studying with us, you will be an active part of a diverse university community as you pursue your own interests and develop the career path that's right for you.

Tuition and fees

Tuition and fees are subject to change and may increase each academic year. Tuition does not include student fees, technology platform licensing, or support services. Learners are also responsible for travel and accommodation costs related to any in-person immersions or residentials, if applicable.

Technology and services powered by 2U, Inc., the parent company of edX.

Curriculum

The online MSc Strategic Marketing Practice combines traditional marketing principles, theory, and practise with the latest in digital marketing innovations. Delivered through a global lens, the curriculum emphasises the ethical, social, and sustainability considerations required for marketing professionals to elevate brands.

Develop robust marketing skills, and gain tools for a wide range of senior marketing roles through interactive lectures, seminars, global case studies, and more. You will explore key marketing topics that include the following.

  • Leadership and managerial skills: Strengthen industry-relevant leadership and managerial competencies through leadership style analysis, reflective activities, group projects, and more.
  • Global marketing expertise: Gain a comprehensive understanding of international marketing strategies, learn to analyse consumer behaviour in global markets, and explore marketing efforts across different cultures and regions.
  • Ethical and responsible marketing: Discover the ethical, social, and environmental considerations in marketing practices, along with the ability to evaluate the implications of marketing decisions and act responsibly.
  • Technological proficiency and innovation: Stay up to date on digital marketing trends, tools, and technologies. Learn to leverage and optimise digital channels and tools to boost performance for brands.
Request more info

Admissions

To meet the entry requirements, applicants must have (or, if still completing their undergraduate studies expecting to achieve) a minimum of an Upper Second Class Honours (2:1) UK undergraduate degree, a postgraduate diploma from a UK university, or a recognised equivalent international qualification. No standardised test scores or application fees are required to apply.

To be considered for admission into the online MSc Strategic Marketing Practice, you will need to submit the following materials:

  • Online application (no fee)

  • Transcripts (uploaded, scanned copies are acceptable to render a decision but official transcripts are required for final decision)

  • Contact details for one referee who has knowledge of your professional or academic (ideally one of each) ability 

  • Personal statement of 500 words that outlines why you are interested in applying 

  • Evidence of your English language level no older than two years (if English is not your first language)


Support

UOB-MSM_about-page_program-card_desktop_1134x675.jpg

Birmingham Business School provides life-long career support to its alumni through its dedicated Birmingham Business School (BBS) Careers service. The BBS Careers team is made up of qualified career professionals with experience and knowledge of both the public and private sector. University-provided services that are available to online students include:

  • The Career Network: Benefit from tailored career support services to help you explore your options, plan your next steps, and identify and apply for opportunities that are right for you. 

  • BBS Careers: Enjoy guidance, support, and work experience opportunities tailored to business school students. This includes workshops and 1-to-1 consultations to help you develop your skills and enhance your internship and job applications.

  • Student Help: Reach out for online assistance and information, and to connect with your academic tutor throughout your studies.

  • Wellbeing support: Contact the confidential service to talk to a professional counsellor or wellbeing advisor for one-to-one sessions and online counselling, or join a support group.

Frequently asked questions

Students can complete the online MSc Strategic Marketing Practice in 30 months part time.

The University of Birmingham counts a student body representing more than 150 countries. As such, the University welcomes postgraduate applications from candidates with a range of overseas qualifications. Search the entry requirements for your country to find the grade and qualifications we will consider.

Birmingham Business School (BBS) holds the gold standard of ‘triple-crown’ accreditation from the AACSB (Association to Advance Collegiate Schools of Business), AMBA (Association of MBAs), and EQUIS (European Quality Improvement System).

Want to learn more?

Request more info