The University of Wisconsin–Madison Master of Science-Business: Data, Insights, and Analytics online
Stand out as a dynamic leader in business analytics, with a graduate degree in business from the University of Wisconsin–Madison. Learn to communicate data insights to top executives in your organization — and use those insights to power future-forward business solutions.
About the program
- Career-defining education: Learn to communicate key data insights to high-level teams, and move up the career ladder as a business leader in your field.
- Cross-disciplinary curriculum: Learn from renowned faculty from various disciplines, and explore relevant topics such as machine learning, data visualization, and cloud computing.
- Values-driven community: Join a global network of like-minded professionals, and discover the UW–Madison culture of collaboration and innovation.
About the Wisconsin School of Business
The world-renowned Wisconsin School of Business at the University of Wisconsin–Madison helps future-focused business leaders build a healthier, more sustainable, and more equitable world. Founded in 1900, the Wisconsin School of Business was one of the first five business schools in the nation, and has been trusted to lead for more than 100 years. It continues this tradition of excellence and innovation today with an online Master of Science-Business: Data, Insights, and Analytics available to all, regardless of their location.
Curriculum
Master’s curriculum
The Wisconsin School of Business designed the Master of Science-Business: Data, Insights, and Analytics program to set learners on a path for continued professional growth.
Delivered by expert faculty, the 15-course curriculum invites learners to meet business challenges with innovation. Discover a flexible, affordable program built to enhance your data analytic skills and leadership prowess.
As a learner in the program, you will:
Engage in a fully asynchronous curriculum designed to offer you the flexibility you need to balance studies with a busy career and personal life.
Master essential data analytic tools, including Python, R, SQL, Tableau, AWS, and Snowflake.
Learn a range of relevant topics such as machine learning, data visualization, and cloud computing.
Required courses
Tuition and financial aid
The estimated tuition for the online Master of Science-Business: Data, Insights, and Analytics program as of the 2024–25 academic year is $800 per credit. The program is 30 credits, making the total tuition $24,000. Please note that tuition does not include out-of-pocket expenses such as books, additional course materials, or other fees. Learners can expect a moderate tuition increase each year.
Financial aid
There are a number of resources that may be available to help you finance your online master’s degree. Resources could include federal tuition assistance, private loans, employer tuition assistance, and veteran benefits.
Applying for federal student aid
Complete the Free Application for Federal Student Aid (FAFSA) , using UW–Madison’s code, 003895.
Sign the FAFSA electronically with your Federal Student Aid (FSA) ID.
Apply for financial aid at the same time as you complete your program application.
Admissions
UW–Madison’s online Master of Science-Business: Data, Insights, and Analytics offers two application deadlines. Choose the application deadline below that works best for you. If you submit between deadlines, the admissions team will review completed application after the next deadline. If you are admitted, UW–Madison will communicate your enrollment deposit date to you in your online admission letter.
Application deadlines
Program Start | Priority Application Deadline | Final Application Deadline |
Spring 2025 | October 15, 2024 | January 2, 2025 |
Fall 2025 | April 10, 2025 | July 10, 2025 |
Application requirements
To complete an application, you will need to submit the following materials:
Apply nowEssay: required questions
Essay: optional prompt
Application fee
Degrees and official transcripts
Résumé or CV
Optional letter of recommendation
English language proficiency
Ready to start learning?
Become an effective business leader ready to spark innovation — use real-world data to fuel effective strategies.
Request more info
Ready to start learning?
Become an effective business leader ready to spark innovation — use real-world data to fuel effective strategies.
Request more infoReady to start learning?
Become an effective business leader ready to spark innovation — use real-world data to fuel effective strategies.
Request more infoReady to start learning?
Become an effective business leader ready to spark innovation — use real-world data to fuel effective strategies.
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