MBA in marketing management
Considering an MBA in marketing management? Discover what you’ll learn, your career options, and the top-ranked online MBA programs in marketing.
See all MBA programsWhy earn an MBA in marketing management?
Boost earning potential
Qualify for high-paying marketing management roles to increase your earning potential.
Gain specialized skills
Build the analytical and decision-making skills required for management-level roles in marketing.
Access flexible schedules
Benefit from the flexibility of an online learning format and work while earning an MBA.
Marketing managers report strong demand and high salaries. Earning an MBA in marketing management can help you break into the fast-paced, competitive marketing industry.
See all MBA programs with a marketing management focus
MBA in marketing management degree overview
Whether you have a marketing background or are new to the field, earning an MBA in marketing management can pay off. During a marketing MBA program, you'll strengthen your marketing analytics and strategy skills. You'll also study consumer behavior and learn how to analyze competitors to gain a strategic edge.
Program graduates can pursue management and executive-level roles in marketing. Many of these roles report six-figure salaries with strong job growth rates.
What jobs can you get with an MBA in marketing management?
Marketing is among the highest-paying management professions, according to the Bureau of Labor Statistics (BLS). With an MBA in marketing management, you can qualify for roles in this growing field.
Several factors can influence your earning potential, including your job title, industry, degree level, and experience.
MBA in marketing management curriculum
Online MBA programs are a popular way to advance your business education.
During your MBA in marketing management, you'll take core business classes and advanced marketing courses. In addition to studying finance, management, and organizational behavior, you'll strengthen analytical and decision-making skills through marketing case studies and projects.
Some common MBA in marketing management courses include:
- Consumer behavior
- Marketing analytics
- Strategic brand management
- Product development
- Advertising management
- Entrepreneurial marketing
Depending on the program, you may complete a capstone project in marketing management. Some programs also offer an emphasis in digital marketing.
Admissions requirements for an online MBA in marketing management
Most business schools want MBA candidates with an accredited bachelor's degree. You'll also typically need undergraduate-level courses in business, but that doesn't mean you have to major in business to get into a marketing MBA program.
Other common admission requirements include GMAT or GRE scores. When comparing online MBA programs, review the prerequisites and admission requirements to find a school that fits your credentials.
How to apply
Your MBA application should make you stand out from the crowd. Be clear about your goals and reasons for applying to the program.
Online MBA programs typically require the following application materials:
- Official transcripts
- Bachelor's degree from an accredited college
- Minimum of a 3.0 GPA
- GMAT or GRE scores
- Work experience
- Letters of recommendation
- Statement of purpose
Some business schools conduct interviews as part of the admissions process.