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Develop in-demand marketing skills

Curtin University
MicroMasters® Program inMarketing in a Digital World
I‘m interested

This program is retiring soon

What you will learn

  • To manage an online brand and to optimise paid, earned and owned digital media assets for maximum impact
  • To understand and apply the fundamentals of consumer and buyer psychology essential to the development of any effective marketing campaign
  • To apply marketing strategies of segmentation, targeting, positioning and differentiation within an online context
  • To examine brand management decisions including the strategies and tactics to build and manage brand equity
  • To develop hands-on skills in proactive and reactive corporate reputation management based on global public relations best practice

  • Expert instruction
    5 graduate-level courses
  • 1 year
    7 - 9 hours per week
  • $795.00 USD
    For the full program experience

Courses in this program

CurtinX's Marketing in a Digital World MicroMasters® Program

Meet your instructors
from Curtin University (CurtinX)

Sonia Dickinson
Bridget Tombleson
Katharina Wolf
Isaac Cheah
Ian Phau
Billy (Cho Yin) Sung
Sonia Dickinson
Sonia Dickinson

Deputy Pro Vice Chancellor, Faculty of Business and Law

Curtin University

Bridget Tombleson
Bridget Tombleson

Academic

Curtin University

Katharina Wolf
Katharina Wolf

Associate Professor

Curtin University

Isaac Cheah
Isaac Cheah

Senior Lecturer, School of Marketing

Curtin University

Ian Phau
Ian Phau

Professor in the School of Marketing Curtin University

Curtin University

Billy (Cho Yin) Sung
Billy (Cho Yin) Sung

Senior Lecturer, School of Marketing

Curtin University

Experts from Curtin University (CurtinX) committed to teaching online learning

Program endorsements

Marketforce

Marketing has never been more complicated, or exciting, than it is today. In this context, professional development is vital, to keep-up, let alone stay ahead! This exciting new credential from Curtin University provides digital marketing skills for immediate application in contemporary business environments.

Nicole Cikarela, Head of Customer & Strategy, Marketforce

Boston Globe Media

Digital transformation has fundamentally changed how media organizations operate. The Boston Globe recognizes the need to be forward-thinking and prepared to identify and capitalize on new opportunities and navigate the challenges of our industry. At the core of what we do is the powerful journalism across each of our brands – The Boston Globe, STAT and Boston.com. In order to support the incredible work coming out of our newsrooms, there is an increasing reliance on leveraging technology, business strategy, product innovation and leadership in our organization. The MicroMasters® program delivers the knowledge and skillsets that are must-haves for the Globe as we continue to transform the business, develop our talent and recruit new candidates.

Claudia Henderson, Chief Human Resources Officer, Boston Globe Media

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