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This MOOC will review the fundamental elements UX practice (e.g., UX project, key concepts, activities, roles, deliverables).
From application software to mobile application and website, get an introduction on how to design professional interfaces offering quality experiences.
22,933 already enrolled!
The user experience is defined as the result of the internal states (eg expectations, predispositions) of a user, the characteristics of a system (eg complexity, usability) and the context of use of the interaction between the user and the system (eg in organization, in private).
Organizations value innovative and well-designed user experiences for their customers and employees, whether they are using their websites, mobile applications, self-service kiosks in store, or various internal interfaces. The practice of UX design uses the user-centered approach and covers 3 main activities: UX research (getting to know the users and their contexts), activities surrounding ideation (such as "design thinking" and participatory design) and prototyping. This course teaches methods, techniques and digital tools specific to UX in today's business context.
A UX professional is able to intervene in the design process of a digital product or service in order to ensure a user-centered approach. This allows the organization to respond to the expectations of its users. A UX professional mobilizes a range of interview and observation methodologies until the development of a prototyped interface.
UXPA defines user experience professionals as specialists involved in research, design and evaluation of products and services. Conceptually, this notion of user experience emerges from the human-centered design approach in the field of human machine interaction and human factors in industrial engineering.
Research corresponds to the activity of learning about user interfaces and the context in which they will be used.
Evaluation corresponds to user observation when using these interfaces, as much before, during and after the design and development of the product.
Design corresponds to the standards and principles of design of digital products or services offering optimal user experiences.
Overall objective of the MOOC:
Discuss what the user experience is in the context of business practice
None
What you’ll learn:
UX project cycle
UX stakeholders
User, Client and Citizen Experiences
UX ROI and KPIs
MODULE 1 - What's UX and why do we need it?
Explain what is UX
Identify UX-related issues and the UX expertise needed to respond
Explain the impact in terms of ROI of UX in a business context
Recognize the business KPIs typically associated with UX
Distinguish different contexts in which UX methods and practices can be applied (customer experience - CX, employee experience - EX, citizen experience - CzX)
Explain the importance of considering these experiences (CX, EX, CzX) in the current economy
MODULE 2 - When do we need UX, who does UX and how do we do UX
Distinguish the UX lifecycle from the UX project
Describe the role of stakeholders in the UX project
Describe the typical paths, profiles and training of UX professionals
Explain the link between UX and the scientific approach
MODULE 3 - Show me some examples
MODULE 4 - I want to try
Who can take this course?
Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.
Who can take this course?
Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.
