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Tourism is changing quickly all around the world. It's important for people like tourism planners, managers, and business owners to be able to handle these changes and adapt to them. As a tourism professional, you are or will be, confronted with gradual and sudden forms of natural, socio-political, and economic disruptions that will impact your tourism organization and/or destinations now and in the future.
What will happen if we can't use aeroplanes in the future because we need to travel more environmentally friendly? Where will we go? What will we do? How will this impact the (perceived) wellbeing of those who believe they have a right to travel?
In this online course, we talk about different things that could happen in the future of tourism and how you should adapt to it. We will think about how we can make these changes work well for tourism and people who like to travel. You can now enrol for this course.
After a course session ends, it will be archived.
As a tourism professional , you face a rapidly changing world with ever-increasing disruptions, including climate change, pandemics, and changing consumer preferences. These disruptions can significantly impact your tourism organization and/or destinations, making preparing for and adapting to future uncertainties crucial.
In this MOOC , you will learn how to think about the future and make decisions based on possible scenarios. You will also develop the skill of "Futuring" to help you be more prepared for whatever the future brings.
The course offers a tool for strategic futuring, which you can use in your daily life and organization. This will make you a more reflective individual and offer you confidence in making decisions.
For who?
This online course is perfect for tour operators, hotels, airlines, DMOs, and governmental organizations. Travellers and anyone interested in tourism are also welcome to join.
Professional Certificate Programme
This online course is part of the Professional Certificate Programme Tourism in Transition: Exploring a Sustainable Future, along with the MOOCs: Sustainable Tourism: Society & Environmental Aspects and Tourism and Climate Change.
This course is especially valuable if you have a background in either the social sciences or tourism/hospitality studies, but everyone is welcome to join (you might want to consider taking TOUR01x or TOUR02X first to learn the basic concepts used in this course).
Module 1: Future Tourism Pathways
Introduction to the course and a preview of the course; how the course is organized and what to expect; Introducing methods, tools and assignments; Introducing the team and the opportunity to meet other learners.
Being Familiar with the pros and cons of diverse tourism future pathways and exploring alternative tourism pathways; introducing of course assignment: learners start identifying typical path dependencies in real-life cases.
Module 2: Status Quo of Tourism
Evolving and complex systemic tendencies to act upon threats and opportunities; Dominant ideas and discourses; A systematic analysis of the present; Learners must challenge taken-for-granted ideas/actions by incorporating events and knowledge beyond their known knowns.
Module 3: Transforming Tourism
Engagement with a plurality of perspectives and wider goal dependencies/ how to trigger a change; barriers and opportunities to change; learners reflexively unpack their envisioned actions in light of plural goals adopted towards a (seemingly) common tourism future. They will identify potential barriers in their pathway and how to bridge them.
"Thank the teachers and team advisors because it has been a very educational course and will undoubtedly serve me well in the future and more, now that we are increasingly realizing the importance of sustainability and the repercussions."
Do you have questions about the MOOCs (Massive Open Online Courses) and/or related online programmes of Wageningen University & Research? To help you find answers to your questions, we created a list with frequently asked questions about enrolling, participating in- and finishing a MOOC.
