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Develop and curate your personal brand.
This course will help you to explore and reflect on your values, define your personal archetype, discuss language that suits your unique brand and create a tangible strategy that you can use to build your personal brand across professional platforms.
After a course session ends, it will be archived.
Branding is typically associated with – and studied within the context of - organisations, products and services. Personal brands are frequently overlooked or even dismissed, although ultimately it is your personal brand that influences career choices, shapes behaviours and professional practice. This course will walk you through the steps to create a consistent personal brand, and define how you want to be seen in the digital space and beyond.
Curate Your Personal Brand will help learners explore and reflect on their values, define their personal archetype, and discuss language that suits their unique brand. At the end of the course, learners will have a tangible strategy they can use to build their personal brand across multiple platforms.
This course helps learners develop and curate a personal brand, specific to their goals and career, enabling them to distinguish themselves and stand out in a crowd. In an increasingly digital world, personal branding is no longer optional; instead, actively developing personal branding across multiple platforms can build networks, community, and career opportunities.
There are no prerequisites for this course.
Learners will:
This course consists of an orientation module and eight (8) content modules. A learner is expected to commit around 2-3 hours per week/module.
Module 1: What is Branding?
In this module you will:
Module 2: Your Values
In this module you will:
Module 3: Your Brand Audit
In this module you will:
Module 4: Your USP (Unique Selling Proposition) and Topic Wheel
In this module you will:
Module 5: Tell Your Brand Story with Authenticity
In this module you will:
Module 6: Develop your Brand Strategy
In this module you will:
Module 7: Execute Your Personal Brand Strategy
In this module you will:
Module 8: Pitfalls and Cautionary Tales
In this module you will: