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UBCx: Introduction to Marketing

4.7 stars
22 ratings

Learn the fundamentals to marketing, including strategies and tools used across industries.

6 weeks
3–5 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

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Starts Nov 27
Ends Dec 31
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Introduction to Marketing

About this course

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Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.

Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.

This course is for anyone interested in marketing.

At a glance

  • Language: English
  • Video Transcript: English
  • Associated programs:
  • Associated skills:Market Research, Decision Making, Social Media Strategy, Marketing, Business Marketing, Brand Strategy, Integrated Marketing Communications

What you'll learn

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  • Develop a basic customer segmentation system
  • Begin to understand the psychology of consumer decision making
  • Develop pricing strategies that maximize profitability
  • Define appropriate channel systems that go-to-market efforts
  • Understand how marketing metrics can benefit your business

Who can take this course?

Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.

This course is part of Business Fundamentals Professional Certificate Program

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Expert instruction
3 skill-building courses
Self-paced
Progress at your own speed
5 months
3 - 5 hours per week

Ways to take this course

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Certificate

Free

Price

$150 USD

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Access to course materials

Unlimited

Limited

Expires on Jan 8, 2025

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Graded assignments and exams

Read our FAQsin a new tab about frequently asked questions on these tracks.

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