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Experience Management (XM) allows organizations to understand human beings and design experiences that meet their needs. This course covers the core competencies and skills required to lead a successful XM program and includes tools, frameworks, and real-world examples you can use to shape your efforts.
Experience Management (XM) is the practice of systematically understanding human beings and designing experiences that meet their needs. When done well, XM enables organizations to build trust and loyalty with their most important stakeholders, including customers, employees, and partners. The XM skills and knowledge you'll learn will help you make smarter, faster decisions, making them valuable for professionals in every organization.
In this introductory course, you will explore the core competencies and skills required to successfully build and mature an XM program. Then, we’ll dive into the six steps to take to build an XM program roadmap, with examples for customer and employee experience programs.
Throughout the course, we will use real-life examples to explore specific business cases and scenarios for customer experience (CX) and employee experience (EX).
Although not required, we highly recommend that you complete XM100: Introduction to Experience Management before beginning this course.
Throughout this course, you will:
