Learn internet marketing with online courses and programs

Why is internet marketing important?

Internet marketing is important because brands are always competing for attention, making it an invaluable tool for success. It can be a great opportunity for people who want a creative pursuit that’s also analytical. Internet marketing plays a significant role in shaping culture, which appeals to marketing professionals who want to do important work.

The different marketing mediums discussed above are informed by analytics, or metrics used to evaluate performance. Email marketers carefully monitor what subject lines get people to open emails, conducting A/B testing to see which version is more successful. And search engine marketing requires tracking highly searched terms and queries, known as keywords, and integrating them seamlessly in copy throughout a website. In this way, online advertising is as much an art as it is a science.

Internet marketing course curriculum

Anyone who wants to become an internet marketer can take an internet marketing for beginners course online. A beginner course may cover the basics of content marketing, social media marketing, affiliate marketing, and more. However, to become an internet marketing professional, it may be useful to also take more niche classes in topics such as search engine marketing, copywriting, pay-per-click, etc., depending on one's interests. An internet marketing course may end with a graduate certificate.

Additionally, the analytics employed for each type of online advertising can be studied in an internet marketing tutorial. There are many free marketing courses and tutorials available online to become a marketing expert on the most granular of subjects, like Google ads.

Jobs in internet marketing

A job in online advertising may include managing one or more types of marketing for a brand. The position may be entry-level, junior, senior, managerial, or that of a director. An internet marketing salary ranges based on experience, title, size of the company, and whether it’s full-time, part-time, contract, or salaried. It's also not uncommon for an online business to have a single marketing expert performing many different functions at once.

A marketing professional can work in an office, remotely, or a mix of the two. An online business can also be launched from anywhere, making it accessible to many. Those who want to start an online business might want to complete free marketing courses to build their knowledge of internet marketing fundamentals and grow their marketing skills.

Become an internet marketer

A marketing professional may hold a bachelor’s degree in a number of different fields including business, marketing, and communications. There are many master’s degree programs that can be relevant to online advertising as well. Business acumen from a master’s in business administration; writing, editing, and research experience from a master’s in journalism; and a master’s in a technical field like cybersecurity or data science may be useful for those who want to provide technical writing as a content marketer.

Entry-level positions as an internet marketer can be found on job boards and on the websites of many businesses. Networking too can be important. Professionals can connect on social media platforms or during events, conferences, or classes.

Professionals looking for a job as an internet marketer will often use their diverse skill sets to market themselves online. An email marketer can craft an email campaign promoting their services; a great writer can use the tools of SEM to promote their content marketing skills; etc.

Given the use of analytics in online advertising, free marketing courses and digital marketing boot camps that provide a graduate certificate can show a hiring manager that one has proficiency in the tools used for search engine marketing, content marketing, social media marketing, and more. A graduate certificate can also show a willingness to dedicate time, energy, and resources to developing one’s skills.