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Learn the strategies entrepreneurs and organizations use to create and bring to market innovative ideas.
To create and bring to market innovative ideas, entrepreneurs invest substantial resources in their creation without being certain their idea will be successful. How do entrepreneurs manage this process? What strategies do they use? What role does the innovativeness of their ideas play in the strategies they adopt? How do they maintain motivation when faced with setbacks?
In this course, we tackle these questions by focusing on:
By drawing on the case of Google Glass, their own experiences and ideas, students are encouraged to synthesize knowledge from each Module to gain an in-depth understanding of the complexity of innovation process.
Module 1
Perspective on how ideas are developed
Discover how entrepreneurs come up with ideas and the processes they use to bring innovative ideas to market
Module 2
Types of innovation
Understand the various innovation typologies based on different dimensions of the innovation space
Module 3
Uncertainty and decision making
Gain an understanding of uncertainty and how it influences strategic decision making
Module 4
Discovery strategies
Learn about the practice of navigating uncertainty to discover new strategies to establish and grow innovation in a corporate setting
Module 5
Knowledge and resources
Appreciate the role resources and capabilities play in the identification of innovative ideas
Module 6
Innovation evaluation and selection
Discover strategies for assessing the feasibility of ideas
Module 7
Protecting intellectual property
Understand the importance of IP, IP protection options (IPRs), selecting the right option, managing IP generation
Module 8
Commercialization feasibility
Unpack the 12-step framework for assessing commercialization feasibility
Module 9
Motivation, commitment and resilience
Understand the importance of knowing when to abandon an idea, contingency planning and resilience
Module 10
Maintaining motivation
Discover strategies for maintaining motivation when learning from setbacks
"As I mostly enjoy the process of generating ideas it was good for me to have a more holistic vision of the entire process. Building a business case around it is greatly helping to anchor the learnings!" - Previous Learner
Who can take this course?
Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.
Who can take this course?
Unfortunately, learners residing in one or more of the following countries or regions will not be able to register for this course: Iran, Cuba and the Crimea region of Ukraine. While edX has sought licenses from the U.S. Office of Foreign Assets Control (OFAC) to offer our courses to learners in these countries and regions, the licenses we have received are not broad enough to allow us to offer this course in all locations. edX truly regrets that U.S. sanctions prevent us from offering all of our courses to everyone, no matter where they live.
