UMD, USMx: Applying the Digital Playbook in Government: Industry-based Scenarios for Achieving Adoption and Growth in Government

This course is the last in the Digital Transformation Playbook for Government professional certificate. It culminates the experience so you can apply your skills to a simulation of digital transformation in government based on real-world experiences.

The Smith School of Business and Clark School of Engineering have teamed up to organize courses in a series that samples our best across digital strategy, marketing, planning, and delivery to bring you a series of essential lessons.

This third course starts with adding additional key concepts of digital transformation to government, looking through the Zone-To-Win strategy by Geoffrey Moore. In almost all cases, the opportunities for governments to transform will be through improving infrastructure and operations, since business models are established by legislation and either agency policy or Defense department doctrine.

The course then goes into the journey of a systems engineering GS-14 ready to lead the change at the National Archives to move from server-based electronic records to a cloud-based storage solution. Every year, millions of requests come to the National Archives and the organization was only recently responding through use of server-based technologies that couldn’t scale to meet the petabytes of data to be stored and retrieved in the digital age from all federal agencies.

The course looks at the disruption in the form of cloud computing, big data and predictive technologies, and social engagement technologies on the National Archives and how it radically changed the way records are managed and accessed by the public for enabling research and open democracy.

This course is a lean, forged pathway to implement change in your own new strategy to innovate your program, your unit, or your business by seizing the opportunities to play offense and defense against disruptive digital technologies using the best techniques from the Clark School of Engineering.