Week 1: The entrepreneurial process
» Describe what entrepreneurship is and how it’s different to conventional business approaches
» Understand the diversity of entrepreneurial characteristics and describe the different entrepreneur types
» Distinguish what innovation is and how it impacts the success of the entrepreneurial process
» Outline the key factors that underline the entrepreneurial process.
Week 2: The importance of creativity and ideas
» Understand the importance of creativity and idea generation within the entrepreneurial process
» Be able to identify mental blocks that inhibit creativity and apply creative thinking techniques to overcome them
» Learn how to apply ideation techniques to develop new and unique ideas that can lead to successful business opportunities.
Week 3: From ideas to opportunities
» Identify the differences between a business idea and real business opportunities
» Understand and identify what an exceptional business opportunity looks like
» Learn how to apply evaluation techniques to a business idea to determine market, financial and harvestability prospects.
Week 4: Teams and leaders
» Outline the characteristics of a cohesive entrepreneurial team with complementary skills
» Understand the importance of matching the opportunity with the right entrepreneurial team members
» Identify the key strategies that will give your opportunity the best chance of success.
Week 5: Assessing the opportunity
» Learn how to quantify your gut feel about an opportunity through the use of quantitative decision tools
» Be able to analyse and interpret results generated by relevant quantitative decision tools
» Outline what steps are needed to take a viable opportunity and create a business.
