CurtinX: Disciplined Approach to Social Entrepreneurship

After completing this course, you will be able to:

• summarise the importance of social entrepreneurship
• explain how social entrepreneurships differ from traditional entrepreneurships
• use design thinking to generate solutions for a social problem
• delineate the characteristics of effective social entrepreneurs
• explore the different types of social entrepreneurships including structures and business models, and
• apply the disciplined entrepreneurship approach from ideation to developing the product plan

Module 1 - Fundamentals of social entrepreneurship (Part 1)

• identify the key features of social entrepreneurship
• differentiate between social entrepreneurship and traditional entrepreneurship

Module 2 - Fundamentals of social entrepreneurship (Part 2)

• identify the key motivations of social entrepreneurs
• describe the importance of social entrepreneurships in relation to consumers, communities and societies

Module 3 – Design thinking for social entrepreneurship

• identify the key stages of design thinking
• understand the role of design thinking in entrepreneurship and social innovation
• use design thinking to generate solutions for a social problem

Module 4 – Disciplined approach to social entrepreneurship (Part 1)

• create valuable specificity through market segmentation and defining a beachhead market
• develop an end user profile using multiple personas who share your values
• calculate your potential total addressable market

Module 5 – Disciplined approach to social entrepreneurship (Part 2)

• define the customer experience directly related to the product or services you are providing
• quantify the unique value you bring to your target customer using use-case diagrams
• map the process needed to acquire customers/end users

Module 6 - Disciplined approach to social entrepreneurship (Part 3)

• develop a business model that incorporates your social values
• determine how you will overcome common obstacles in getting your product/service adopted by customers
• identify and test key assumptions in the business model