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EdinburghX: Digital Marketing Strategy

4.5 stars
83 ratings

Learn how to create a digital marketing strategy for implementation in your business.

Digital Marketing Strategy
8 weeks
4–6 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available

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Starts Oct 31
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Digital Marketing Strategy

About this course

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Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business.

You will learn about the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk. Case studies will be used to demonstrate how digital supports business objectives, and how it can set enterprise apart.

It’s essential to gain a greater understanding of your target customer so we’ll teach you how to create a user persona which will help you identify the different demographics, behaviours and needs of your consumers online.

Finally, you will learn how to apply your new skills to future marketing activities by developing your own unique digital marketing strategy capable of outperforming competitors and achieving a set of business objectives.

This is the second of two courses in the Professional Certificate in Digital Marketing Fundamentals.

At a glance

  • Language: English
  • Video Transcript: English
  • Associated programs:
  • Associated skills:Digital Marketing, Strategic Planning, Marketing

What you'll learn

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  • Understand why digital marketing matters today
  • Understand changes in the digital landscape
  • Learn how to create innovative and impactful content
  • Learn how to create and use consumer personas
  • Conduct a competitor audit and analysis
  • Develop your own digital marketing strategy

Syllabus

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  • Week 1: Why digital matters?
  • Week 2: The impact of digital on product
  • Week 3: The impact of digital on value proposition
  • Week 4: Changes in technology a marketer has to be aware of
  • Week 5: Digital policies
  • Week 6: The persona and its journey
  • Week 7: Competitor analysis
  • Week 8: Final Project: Digital Marketing Strategy development

Learner testimonials

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"While the technical aspects are essential, the course encouraged me to think creatively and strategically, opening up numerous possibilities for solving real-world marketing challenges." - Nasir, previous learner

"This course helped me to explore new options to be able to improve my career in this field." - Seema, previous learner

"Completing this course has given me a higher position in my world - where I'm now in charge of our company's social media marketing" - Mathias, previous learner

This course is part of Digital Marketing Fundamentals Professional Certificate Program

Learn more 
Expert instruction
2 skill-building courses
Self-paced
Progress at your own speed
4 months
3 - 5 hours per week

Ways to take this course

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Certificate

Free

Price

$149 USD

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Access to course materials

Unlimited

Limited

Expires on Dec 26

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