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Learn how to create a digital marketing strategy for implementation in your business.
125,173 already enrolled!
Digital marketing is a major component of marketing today. This course will equip you with practical digital marketing skills to help you build your business.
You will learn about the digital marketing landscape and how digital technologies can be used to help businesses identify opportunities and minimize risk. Case studies will be used to demonstrate how digital supports business objectives, and how it can set enterprise apart.
It’s essential to gain a greater understanding of your target customer so we’ll teach you how to create a user persona which will help you identify the different demographics, behaviours and needs of your consumers online.
Finally, you will learn how to apply your new skills to future marketing activities by developing your own unique digital marketing strategy capable of outperforming competitors and achieving a set of business objectives.
This is the second of two courses in the Professional Certificate in Digital Marketing Fundamentals.
"While the technical aspects are essential, the course encouraged me to think creatively and strategically, opening up numerous possibilities for solving real-world marketing challenges." - Nasir, previous learner
"This course helped me to explore new options to be able to improve my career in this field." - Seema, previous learner
"Completing this course has given me a higher position in my world - where I'm now in charge of our company's social media marketing" - Mathias, previous learner
