AnahuacX: Minería de Datos: Segmentación de Mercados
¿Conoces realmente a tus clientes? En este curso aprenderás a construir modelos basados en técnicas de minería de datos, que te permitirán descubrir los hábitos de compra de tus clientes, para definir estrategias de marketing de acuerdo con sus perfiles, hacer una correcta toma de decisiones y tener una ventaja competitiva a través de herramientas de minería de datos.
5 weeks
4–5 hours per week
Self-paced
Progress at your own speed
Free
Optional upgrade available
There is one session available:
After a course session ends, it will be archivedOpens in a new tab.
Starts Oct 25
Ends Nov 18
Minería de Datos: Segmentación de Mercados
At a glance
- Institution: AnahuacX
- Subject: Computer Science
- Level: Introductory
- Prerequisites: None
- Associated programs:
- Professional Certificate in Minería de datos aplicada al marketing
- Language: Español
- Video Transcript: Español
- Associated skills:Marketing, Loyalty Programs, Social Media Advertising, Decision Tree Learning, Marketing Strategies, Data Mining, Data Selection, Data Preprocessing, Algorithms, Decision Making, Data Processing, Market Trend, Artificial Intelligence, Market Segmentation, Consumer Behaviour, Business Intelligence, Transaction Data, Big Data, K-Means Clustering, RapidMiner, Purchasing
This course is part of Minería de datos aplicada al marketing Professional Certificate Program
Learn moreExpert instruction
2 skill-building courses
Self-paced
Progress at your own speed
3 months
4 - 5 hours per week
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