By the end of the course, you will be able to…

• Make data work for you. Understand the challenges and opportunities of an effective data analytics ecosystem in businesses of all sizes.
• Become data literate. Identify the purpose and value of the different types of data analytics, including their principles, benefits and challenges.
• Gain a competitive edge. Identify the factors involved in evaluating data analytics projects, and learn how to use data to gain competitive advantage.

Expert knowledge
Interviews with world-renowned data experts help you understand how to use data analytics to make decisions and improve your business. Digest relevant statistics and facts that widen your understanding of the topic and industry.

Hollywood storytelling
Helios used to be the market leader in bikes, but for some reason the wheels aren’t turning quite like they used to. Join COO Caroline and data consultant Joel as they lead the company through a data transformation, bringing an outdated business model up to speed. Sit in on strategy meetings as the team overcome challenges and make choices that will determine the company’s fate.

‍Visual learning
A visual step-by-step approach walks you through the entire process of becoming data-led. Beautiful infographics and engaging gifs explain the most complicated data analytics topics and theories, guiding you through the learning journey.

Created by BoxPlay, an Emmy award-winning company on a mission to democratize career success.

Introduction to Data Analytics

• An introduction to the course and to the industry experts behind the learning.

What is Data Analytics?

• Learn what data analytics is and the benefits that it can bring to an organization.
• Identify the key components of the data analytics ecosystem including the different types of data analytics: descriptive, diagnostic, predictive, and prescriptive.

What is Descriptive Analytics?

• Understand the different elements of the data analytics infrastructure.
• Recognize the technical and adaptive challenges that come with implementing data analytics, and how to overcome them.

What is Diagnostic Analytics?

• Learn how diagnostic analytics identifies trends and patterns, helping to optimize processes and identify areas for improvement.
• Discover the role of Business Intelligence within data analytics, and how it can help improve almost every aspect of a business.

What is Predictive Analytics?

• Learn how predictive analytics uses Machine Learning and modeling to predict future outcomes, enabling organizations to be proactive in seeking out opportunities.
• Understand the technical challenges of predictive analytics and what solutions are available.

What is Prescriptive Analytics?

• Explore how prescriptive analytics creates and recreates the effect that different decisions might have on an organization.
• Recognize the benefits that come from the actionable suggestions provided by Machine Learning and Artificial Intelligence, and overcome common myths and misconceptions around them.

Transform with Data Analytics

• Identify the vital role that data analytics plays in digital transformation.
• Discover how data can be used to optimize processes to gain competitive advantage.
• Learn how to develop and implement a data analytics strategy for your organization.

Exam & Resources

• Complete an exam at the end of each module to earn your final certificate. Download the syllabus, a glossary, video transcripts and extended definitions.

"This course has made us think about how to use data analytics effectively to future-proof our business." Stella Smith - CEO, Pirkx

"Well-structured, engaging, challenging - I was blown away by how much I learnt in such a short time." Peia Douglas - Student, University of St. Andrews

"This relatable course ensures you understand the mindset shift needed to apply data analytics. Thank you!" Max Greene - Global Director of Data Science & Advanced Analytics, Bacardi