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Learn how to lead and transform businesses into Product Enterprises through values, processes, organizations, strategy, and cultural shifts to long-term, customer centric business models creating exceptional value on a sustainable basis.
This course provides a comprehensive overview of lean portfolio and product management, focusing on transforming business models through customer-centric approaches and innovative product development strategies.
CUSTOMER ARCHITECTURE
The course begins by emphasizing the importance of developing a deep customer-centric perspective.
It introduces various frameworks and methodologies to understand and segment customers effectively:
PRODUCT MARKET FIT
A significant portion of the course is dedicated to achieving and measuring product-market fit:
INNOVATION MODELS
The course covers various innovation models and strategies to foster continuous improvement and product development:
PRODUCT ARCHITECTURE
The course delves into product architecture, emphasizing the importance of modular design and scalability:
BUSINESS MODEL INNOVATION
Students learn about various ways to innovate not just in product features, but in how businesses deliver value and generate revenue:
PORTFOLIO MANAGEMENT
The course provides insights into managing a collection of products effectively:
METRICS AND KPIS
Throughout the course, there's a strong emphasis on measuring success and driving improvements:
INNOVATION CULTURE AND PROCESSES
The course discusses how to foster a culture of innovation within organizations:
BUSINESS MODEL CANVAS
Students learn to use the Business Model Canvas as a tool for visualizing and developing business models for new and existing products:
REVENUE MODELS
The course explores various revenue models that can be applied to products:
PRACTICAL APPLICATION
Throughout the course, real-world case studies and examples are used to illustrate concepts.
This course is designed for product managers, business strategists, and entrepreneurs looking to develop and manage diverse product portfolios. It provides students with the tools to transform business models and drive growth through effective product management strategies.
Understand what business model transformation means
Learn the core components of a Business Model and how to evolve them individually through a focused approach
Build deep alignment across individual products to build a highly optimized and lean Product Portfolio
Week 1: Customer Architecture
Week 2: Business Architecture
Week 3: Technical Architecture
Week 4: Product Architecture