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Learn the fundamentals of business case development and project charters. Gain skills to define project goals, analyze data, and present compelling cases to stakeholders, setting the foundation for effective project management and strategic decision-making.
In today's competitive business environment, the ability to create and present a compelling business case is critical for securing stakeholder buy-in, driving innovation or strategic initiatives. This course guides you through the fundamental elements of business case development, from initial concept to persuasive presentation.
You’ll also explore the role of the project charter—a foundational document that aligns project objectives with organizational strategy and sets the stage for successful project execution.
Through engaging lessons, you will explore the key components of a business case, including objectives, scope, risks, and return on investment. You will also learn how to conduct market analysis and risk assessments to support decision-making. With practical examples and proven frameworks like SWOT analysis and the PESTLE framework, you’ll gain confidence in presenting your proposal to stakeholders.
The course also covers the fundamentals of a project charter, highlighting its role in aligning project goals with organizational strategy. You’ll define S.M.A.R.T. goals, understand business value, and establish the authority needed to lead a successful project.
This course equips you with the tools and techniques needed to communicate project value and ensure stakeholder alignment.
What You’ll Learn
Understanding Business Cases
Research and Analysis
Crafting the Business Case
Presenting the Business Case
Understanding Project Charters
By the end of this course, you’ll possess the foundational skills to:
Whether you're new to project management or looking to refine your skills, this course provides the practical knowledge to enhance your career and contribute to organizational success.
By the end of the Project Charter - Business Case Course, students will be able to:
Course Outline
Module 1
Module 2
Module 3